Our marks, and
how to use them
Logos, colour values and typography for press, partners and clients. Please use these rather than taking a screenshot of the website.
The seven platforms
Each mark has a light version for dark backgrounds and a dark version for light ones. Use the one that gives contrast.
Clinova
Healthcare
Petly
Pet care and vets
Glossa
Beauty and wellness
Tradevo
B2B trade
MOTREX
Automotive
Propiqo
Property
ARMEX
Licensed regulated operations
The palette
The gradient is the brand. The orange is the accent, and it belongs on dots, numbers and single points of emphasis, never on large areas.
- Teal #0D9488 primary
- Turquoise #14B8A6 gradient mid
- Emerald #10B981 gradient mid
- Mint #34D399 gradient end
- Orange #F7602E accent only
- Void #07070B dark surface
- Paper #FFFFFF light surface
Please do not
A short list, and we do mean it.
Do not recolour the marks
Use the supplied light or dark version. Do not apply the gradient to a wordmark, and do not tint it to match a layout.
Do not redraw or stretch
Keep the proportions. If a mark does not fit, change the space, not the mark.
Do not crowd it
Leave clear space around every mark of at least the height of the mark itself.
Do not imply endorsement
Using our marks to describe an integration or a client relationship is fine. Using them to suggest a partnership that does not exist is not.
Typography
Headlines are set in Bricolage Grotesque. Body text is Inter. Editorial accents and pull quotes use Instrument Serif in italic. All three are open fonts, so partners can use them without a licence purchase.
Getting the files
Vector source files, the full logo suite in every export format and the written guidelines are available on request. Ask us and tell us what you are producing, so we send the right set rather than everything.
Need the source files?
Tell us what you are producing and we will send the right set.