Litiqo
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An identity that holds up on a phone screen

A brand has to work at sixteen pixels on an app icon, on a delivery van, on an invoice and in a pitch deck at the same time. That is the test we design against.

Branding & Creative in practice
What is included

The work, spelled out

Scope is agreed in writing before anything starts. Nothing on this page is an upsell waiting at the end of the project.

01

Identity

Logo, wordmark, marks, colour, typography and the rules for using them, built as a system rather than a single picture.

02

Brand guidelines

How the identity behaves: spacing, minimum sizes, backgrounds, misuse, tone, and what to do when a case is not covered.

03

Campaign concepts

The idea, the visual language and the executions for a launch or a season, across the channels you actually run.

04

Launch visuals

Key art, social sets, print, signage and presentation templates, produced from the same concept so nothing looks borrowed.

05

Product presentation

How your software or product is shown: mockups, feature stills, comparison visuals, store assets.

06

Collateral

Proposals, profiles, decks and documents that look like they came from the same company as the website.

How it runs

Six stages, in this order

Position first

What the business is, who it is for, and what it is claiming that competitors cannot. Design before this is guesswork.

Territories

Two or three genuinely different directions, shown in context rather than as logos on white.

Refine

One direction taken to resolution, tested at small sizes, on dark and light, in motion and in print.

Systemise

Colour, type, layout, imagery, iconography and motion defined as a system your team can apply without us.

Apply

The first real applications built by us, so the system is proven rather than theoretical.

Document and hand over

Guidelines, source files, exports in every format, and a walkthrough for whoever will use them.

What you get

Handed over at the end

Every engagement ends with you holding the work, the access and the documentation. Nothing stays locked to us.

  • Logo suite in every required format
  • Colour and typography system with tokens
  • Written brand guidelines
  • Social, print and presentation templates
  • Application to your website and product
  • All source files handed over
Questions

Before you ask us

Yes. Identity, campaign and creative engagements stand on their own, though clients who do both usually get a more coherent result because the same team applies it.

Two or three real directions, each fully considered. Presenting twenty is a way of avoiding a decision, and it wastes everybody's time.

Yes. Source files, fonts licensing guidance and every export format are handed over at the end.

Often that is the right call. If a brand has equity, the job is to modernise it while keeping what people recognise, and we will say so rather than sell you a rebuild.

We prepare production-ready artwork and can coordinate with your printer or supplier. Production itself is usually billed directly to you rather than marked up through us.

Start here

Tell us what you are trying to fix

Not the feature list. The problem. We will tell you what it takes, what it costs, and whether one of our seven platforms already does it.