Litiqo
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Service 07 of 08

Marketing measured in enquiries, not impressions

Reach is easy to buy and easy to report. We work on the part after it: whether the right people arrive, whether they enquire, and whether that enquiry turns into business.

Digital Marketing & Growth in practice
What is included

The work, spelled out

Scope is agreed in writing before anything starts. Nothing on this page is an upsell waiting at the end of the project.

01

Strategy

Audience, positioning, channel mix and budget allocation, written down with a target you can hold us to.

02

Paid media

Search, social and display, structured properly, with the tracking in place before the first dirham is spent.

03

Organic social

A content plan that matches how the business actually sounds, produced on a schedule rather than in bursts.

04

Performance creative

Ad creative built to be tested: variants, hooks and formats, iterated on what the data says rather than what the meeting preferred.

05

SEO

Technical foundations, site structure, content targeting and internal linking, plus the ongoing work that moves positions.

06

Measurement

Analytics, conversion tracking, call and form attribution, and a monthly report that says what worked and what did not.

How it runs

Six stages, in this order

Baseline

What is happening now: traffic, sources, conversion, cost per enquiry and where the leaks are. No plan before this.

Plan

Channels, budget split, creative approach, targets and the reporting cadence, agreed in writing.

Instrument

Tracking, events, conversions and attribution configured and tested first, because unmeasured spend is not marketing.

Launch

Campaigns live, with a deliberate learning period rather than judgement on day three.

Optimise

Weekly on spend and creative, monthly on strategy. Losers cut early, winners scaled.

Report

A monthly review in plain language: spend, result, cost per outcome, what changes next month and why.

What you get

Handed over at the end

Every engagement ends with you holding the work, the access and the documentation. Nothing stays locked to us.

  • Written strategy with targets
  • Tracking and attribution configured
  • Campaign build and creative production
  • Weekly optimisation
  • Monthly reporting in plain language
  • A named person you can actually reach
Questions

Before you ask us

It depends on the market and the competition for your terms. We will tell you honestly if a budget is too small to learn anything, rather than taking it and reporting impressions.

No, and neither should anybody else. We commit to targets, to the work behind them, and to telling you early when something is not working.

Technical and on-page work can move things within weeks. Competitive positions take months. Anybody promising page one in thirty days is selling something else.

Often, yes. We are frequently brought in for the technical and measurement side while an existing partner handles brand or media buying.

You do. Accounts are created under your ownership with us granted access, so nothing is held hostage if the arrangement ends.

Start here

Tell us what you are trying to fix

Not the feature list. The problem. We will tell you what it takes, what it costs, and whether one of our seven platforms already does it.